The Extra Shot

Bonus: When is a conversion not a conversion? When Google changes the name

Episode Summary

Google are changing the name of 'conversions' to 'key events'. But why? And why is your site suddenly getting a lot of traffic from Poland? Amanda and May King discuss the latest updates to Google Analytics 4

Episode Notes

Google are changing the name of 'conversions' to 'key events'. But why?

And why is your site suddenly getting a lot of traffic from Poland?

Amanda and May King discuss the latest updates to Google Analytics 4